by Colin Rowe | May 27, 2025 | Marketing
Music discovery today feels like magic. But it’s not. It’s math. And the artists? They’re stuck playing a game where they don’t know the rules. I’m Colin Rowe from Franklin, Tennessee. I work in music, marketing, and media. And I’ve watched too many rising artists...
by Colin Rowe | May 19, 2025 | Marketing
Live streams aren’t just for gamers or influencers anymore. They’re for anyone with a story to tell or a product to share. And here’s the twist—fans don’t just want content. They want connection. We’ve moved past the idea that posting regularly is enough. It’s not....
by Colin Rowe | Oct 24, 2024 | Marketing
Co-branded products are everywhere. They seem like a surefire win, combining the strengths of two brands. But here’s my take: most co-branded products miss the mark. Why? They don’t focus enough on what truly matters—the audience. Let me explain. Brands often team up...
